New England Baptist Hospital, a nationally recognized orthopedic hospital, was looking for a new campaign that would live across platforms. From television and out-of-home, to social media and print ads, the campaign had to be cohesive across facets. New England Baptist Hospital needed to draw in the local community emotionally while supporting with factual data that had meaning. The campaign “Your Motion Matters” was a direct answer to that problem. By placing the value of a consumer’s movement with their loved ones, the emphasis was no longer on an individual; it was on an entire family. Using meaningful and action-based imagery combined with a strong, attention grabbing headline the creative lends itself to tug on heart strings while letting the consumer’s eye rest and take in the impact of their own story.