Introducing the CTS for Cons

In 2008, Cons introduced their first shoe with a memorable print ad that utilized team imagery and a provocative top down shot of the new CTS silhouette. The advertisement intrigued the consumer by displaying half of each item and only by folding the page, did the consumer realize the intended full ad. The creative was both enticing and engaging for the consumer which furthered brand recognition in a newly entered market.

Print Ad

Other Projects

CONS Retail Window Display
2010
Together for You
2016
The Maiden
2016
iQM App
2014
b.good App
2015
Converse Tone of Voice
2010
bfresh
2015
CONS 2008 Year in Review
2008
Russell Clay Consulting
2016
Your Motion Matters
2016
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