Introducing the CTS for Cons

In 2008, Cons introduced their first shoe with a memorable print ad that utilized team imagery and a provocative top down shot of the new CTS silhouette. The advertisement intrigued the consumer by displaying half of each item and only by folding the page, did the consumer realize the intended full ad. The creative was both enticing and engaging for the consumer which furthered brand recognition in a newly entered market.

Print Ad

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